Terms
What you get, what I need, and what happens if it goes wrong
Written to be read rather than to be impressive. If anything below is unclear, ring me and ask before we start, because the point of writing it down is that neither of us gets a surprise.
Last updated 2026. These terms cover work agreed from that date. Anything already underway runs on whatever we agreed at the time.
The offers
There are three, and they are different things
The free build
A small number of complete websites, built at no charge, for local businesses in West Palm Beach, Florida. I do this to put real local work in my portfolio instead of demonstration sites. Spots are limited and stated in the advert running at the time.
The introductory price
After the free builds, a limited number of sites at a reduced one off price while I am still building local proof. The current price and how many places are left are on the pricing page, and that page is the one that counts.
The standard price
What a build costs once the introductory places are gone.
If an advert and this website disagree about a price, the pricing page wins. Adverts get out of date and I would rather be held to the page I control.
The free build, in detail
Free means free. Here is exactly what that does and does not cover.
What I give you
- A complete website designed for your trade, built from scratch, at no charge
- Up to five pages, planned with you
- Set up to work properly on a phone, with tap to call
- Yours outright, code and all, from the day it goes live
- No invoice at the end, and no fee to launch it
What it does not cover
- Your domain name and your hosting. These are ongoing costs paid by you, to those companies, on your card. They are not paid to me and I do not mark them up.
- Your photographs, which I will ask you for
- A logo
- Writing your words from nothing, though I will edit what you give me
- Unlimited changes. Two rounds, the same as paid work.
Say this part back to me before we start. The build is free. Running a website is not free for anybody, so you will pay a domain registrar and a hosting company directly, and those bills continue for as long as the site exists. If that is not something you want, tell me now rather than at the end. I would rather lose the project than have you feel caught out.
The exchange
What I ask for, and what happens if you would rather not
Showing the work
Permission to show your finished site in my portfolio, on this website and in adverts: screenshots, your business name, and a link to it. This is the part I genuinely need, because a portfolio of invented businesses only gets me so far.
You can withdraw that permission later by asking. I will take it down. I cannot recall adverts that have already run, but I will stop using it going forward.
The testimonial
An honest sentence or two about the work, only if you are genuinely happy with it. It is not a condition of getting the site and it is not owed to me.
If you do not like the site, you keep it anyway, you owe nothing, and you do not write anything. I would rather have an honest no than a testimonial somebody felt obliged to give, because a review nobody meant is worth nothing to either of us.
When I publish a testimonial from a free build, I say it was a free build. That is an FTC requirement in the United States and it is also just the truth. You will never find a review on this site that hides how the work was paid for.
Both sides
What I do, and what I need from you
My side
- Build the site to the scope we agreed on the call
- Show it to you on a real web address while it is being built, so there is no reveal at the end
- Two rounds of changes after the first version
- Hand over every login and the code
- Tell you honestly if I think you should not spend the money, including on me
Your side
- Photographs of the real place, within five days of us starting
- Your words, however rough, and the facts I ask for: hours, area covered, services, prices if you publish them
- One person who can make decisions and give feedback
- Feedback gathered into one message per round rather than in pieces
- The right to use everything you send me. Do not send photographs you do not own.
The photographs are the schedule. A seven day build takes six weeks when it waits three weeks for pictures. If I have heard nothing for thirty days I will assume you have changed your mind, close the project, and free the spot for somebody else. Come back whenever you like and we will start again.
Ownership and afterwards
You own it
When the site goes live it is yours outright: the design, the code, the content, all of it. There is no licence to renew, no part of it rented to you, and nothing that stops working if we never speak again. Take it to another developer whenever you want.
I keep the right to show the work in my portfolio, and I reuse my own underlying techniques and code patterns on other projects, which is how any builder works.
Your domain and hosting
Both go in your name, on your card, with accounts you control. I never hold your website hostage because I never hold it at all.
The care plan is optional
If you take it, it is monthly and you can stop any time. The site keeps working if you do not take it, and nobody will chase you about it.
The honest limits
What I do not promise
- No ranking promises. I build sites Google can read properly. Anybody who guarantees you page one is guessing, and you should not hire them.
- No revenue or enquiry promises. A good website helps. It does not replace being good at the job.
- No guarantee against every fault. I test what I build. Software still breaks, and I fix what I broke.
If something I build goes wrong, tell me and I will fix it. What I will not accept is responsibility for money you did not make, business you did not win, or for anything a third party like your host, your registrar or a plugin author does. For paid work, anything I am liable for is capped at what you paid me.
This is a working agreement between a small business and a one person studio in Florida, and Florida law applies to it. If we ever disagree, my strong preference is a phone call, because I have never seen a website dispute worth a lawyer.
Anything here you want to check
Ask before we start rather than after. It costs you a phone call and it is the cheapest part of the whole project.