What it costs
Every price is on this page. There is no quote to request, no “starting from”, and no number that changes once I know what your business turns over.
The ladder
Three prices, and they move in one direction
I am at the beginning. The free run buys me a portfolio, the introductory price buys me a few more, and after that the price is simply what the work is worth.
Running now
$0
Two builds, in exchange for portfolio permission and an honest testimonial. Currently two left.
After those go
$349 plus $49 a month
The introductory price, for the next five local builds.
Ordinarily
$1,500
What this costs when I am no longer building a portfolio.
The same site is built at all three prices. I am not holding features back for the people who pay more. What the free builds buy me is proof, and proof has a shelf life, which is the only reason the number goes up.
Included every time
What the build covers
Up to five pages
Usually home, services, about, contact, and one more that your trade needs. More than that is a different conversation and a different price.
Designed for your trade
Built around what you sell and who calls you. Not a template with your logo dropped on the top.
Phone first, then everything else
Designed on a phone screen before a desktop one, because that is where your customers are standing.
Click to call, and a contact form
Your number dials when tapped. The form goes to an inbox you actually read.
Set up for Google
Titles, headings, your address, hours and service area marked up the way Google reads them, plus a sitemap.
Two rounds of changes
Before it goes live. After that, changes are either on the care plan or billed by the hour.
The monthly
$49 a month, and exactly what it buys
Optional, and you can cancel it whenever you like without losing the site. If you cancel, the site keeps working. You just take over the jobs below.
| What | What it means in practice | If you do it yourself |
|---|---|---|
| Hosting | Paid for and managed on your account | $5 to $12 a month, direct |
| Updates and security | WordPress and everything on it kept current | About an hour a month, and it matters |
| Weekly backups | Kept off the server, so a bad week is recoverable | A plugin and somewhere to put them |
| Uptime monitoring | I find out it is down before you do | Free tools exist, if you wire them up |
| Thirty minutes of edits | New hours, new prices, a new photograph, a new page section | Yours to do, or billed hourly |
The honest version of why I offer this. A build with nothing recurring is a one-off job. A build with a monthly is a business. I would rather tell you that than pretend the plan exists purely for your benefit. It does genuinely do the five things above, and you can genuinely say no to it.
Not included
What costs extra, and what I do not do
| Thing | Position | Rough cost |
|---|---|---|
| Domain name | Registered in your name, paid direct. I do not mark it up. | About $15 a year |
| Hosting | Your account, your card, unless you are on the care plan. | $5 to $12 a month |
| Photography | Your own photographs are better and they are free. If you genuinely have none, I shoot as a separate job. | Quoted separately |
| Logo design | I can lay out what you have well. I am not selling you a rebrand you did not ask for. | Quoted separately |
| Online shop | Small ones yes. A large catalogue is not what this price is for. | Quoted separately |
| Ads and SEO retainers | I do not do these. I will build a site that does not fight them. | Not offered |
Next step
Find out which price applies to you
Fifteen minutes on the phone. If a free spot is still open and you fit, I will say so on the call.